Engage users and provide a personalized roadmap

Interactive assessments, calculators and quizzes.

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Marketing solutions designed for engagement

Enhance engagement and build brand recognition by creating interactive content experiences and assessments tailored to the pain points and desires of your target stakeholders. Leverage first-party data insights to maximize ROI and seamlessly integrate user data into your CRM or marketing automation platform.

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Immediate and personalized feedback

Provide each respondent with a personalized report immediately at the end of the assessment. This can be feedback, a quote, or any other information you want to share based on their individual answers.

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Use Cases for Assessments, Calculators & Quizzes

A maturity assessment to evaluate an organization's cybersecurity posture against a set of predetermined criteria. The assessment covered a wide range of areas, including people, processes, and technology. The goal of a cybersecurity maturity assessment was to identify strengths and weaknesses in an organization's cybersecurity program, and to make recommendations for improvement.

As well as generate leads, this maturity assessment helped:undraw_security_on_re_e491

  • Increase understanding of the organization's current cybersecurity maturity
  • Identify gaps in the organization's cybersecurity program
  • Prioritize cybersecurity risks
  • Develop a roadmap for improving cybersecurity
  • Increase compliance with industry regulations
  • Improve confidence in the organization's ability to withstand cyberattacks

A technology vendor armed their Channel Partners with a "Cloud Native Security Self-Assessment" to use as a sales tool helping identify the gaps in securing cloud native applications. After taking the assessment, results were immediately shareable via a PDF to provide insights and recommendations on how to improve while saving the results to the CRM for sales follow up.

This maturity assessment was able to:undraw_security_on_re_e491

  • Increase sales velocity by optimizing the channel partners' ability to personalize recommendations, build trust and prove subject matter expertise.
  • Improve market penetration by increasing market coverage and a broader customer base as partners actively promoted the assessment.
  • Enhance the customer experience as customers receive timely and relevant products, services, and support.

A startup wanted an ROI cost calculator to help businesses calculate the return on investment (ROI) of their solution.

By interacting with the calculator and inputting information such as the current state of business operations, companies can quickly and easily make informed decisions about where to allocate their resources.

Here are some of the benefits of using an ROI cost calculator:undraw_security_on_re_e491

  • ROI cost calculators can help businesses save time and money by automating the ROI calculation process.
  • ROI cost calculators can help businesses make more informed decisions about where to allocate their resources.
  • ROI cost calculators can help businesses track the ROI of their investments over time.

Interactive assessments to measure technology maturity

Dell created a personalized interactive maturity assessment to measure organizations' cyber resiliency gaining higher qualified leads at an 18%+ conversion rate.

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Why Interactive Assessments

Benchmarking

Assessments serve as a benchmark to measure the organization's current AI capabilities against industry standards and best practices
Benchmarking

Gap Identification

Assessment identify gaps and areas for improvement. It highlights specific areas where the organization can focus its efforts and gain a competitive advantage.
Gap Identification

Strategic Alignment

Assessment help align initiatives with the overall business strategy. It helps identify areas that can have the most significant impact on achieving business objectives, ensuring that investments and efforts are aligned with organizational goals.
Strategic Alignment

Risk Mitigation

Assessments help identify potential risks and challenges associated adoption and develop mitigation strategies to address them effectively.
Risk Mitigation

Roadmap Development

Based on the assessment findings, an actionable roadmap can be developed to guide the organization's journey. It outlines the steps and milestones required to advance it's capabilities, ensuring a structured and strategic approach to implementation.
Roadmap Development

Continuous Improvement

An assessment is not a one-time exercise but an ongoing process. It sets the foundation for continuous improvement by establishing a framework to measure progress, monitor advancements, and refine these strategies over time.
Continuous Improvement

Assessment FAQs

How can assessments help you qualify leads?

By asking the right questions, assessments can help you to understand the needs and pain points of your target audience. This information can then be used to create marketing campaigns that are more likely to resonate with your ideal customers.

How do assessments help me personalize my marketing campaigns

The data insights that you gain from assessments can be used to personalize your marketing campaigns and content. This can lead to increased engagement and conversions, as your leads will be more likely to see content that is relevant to their interests.

How can I generate more qualified leads?

If you offer an incentive for completing an assessment, such as a roadmap to help your prospect, you can generate leads by attracting people who are interested in your products or services.

Can assessments help me build brand awareness?

By creating engaging and informative assessments, you can help to build brand awareness and position yourself as an expert in your field.

Can assessments help drive traffic to our website?

When people complete an assessment, they are likely to visit your website to learn more about your products or services.

Can assessments help me improve customer satisfaction?

By understanding the needs and pain points of your customers, you can improve the customer experience and increase customer satisfaction.

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Ready to improve your marketing strategy and drive higher engagement with Interactive Assessments?